Hertz and Etihad Partner Up for Seamless Travel Experience

In the latest of promising industry developments, Hertz and Etihad have signed a three-year contract to offer a “seamless air to road luxury travel” experience, bringing Etihad customers money-saving deals and benefits. The partnership will integrate Hertz and Etihad’s technology platforms so travellers can conveniently book rental cars through Hertz’s dedicated microsite for Etihad customers, etihad.com as well as Etihad’s call centres and retail outlets.

In terms of perks, Etihad Guest loyalty program members will get access to exclusive offers on etihad.com on top of receiving 500 Guest Miles with each rental. Meanwhile, Etihad’s Pearl Business Class passengers will receive a 15% discount when renting luxury vehicles from the Hertz Prestige Collection, while Diamond First Class guests will receive complimentary access to the top level of Hertz #1 Club, the President’s Circle.

We did a quick check to see the level of discount that may be on offer – a 3-day hire from Melbourne Tullamarine airport showed the following rates:

• Economy Car (Toyota Yaris hatch): Hertz direct A$195.58; Via Etihad A$154.67 = 21% savings
• Standard Car (Toyota Camry sedan): Hertz direct A$217.63; Via Etihad A$189.97 = 12% savings

Not bad.

This is a first in terms of the depth of integration between an airline and car rental company and we’re glad for those who are in the position to take advantage of its effects. Kudos to improving customer experience. Lets hope this motivates more such partnerships to develop so we have more access to better deals.

Introductory Offer: All Etihad customers renting a car with Hertz by April 30, 2011 will have the chance to win a luxurious package of two return Etihad flights to either Europe or Australia, five nights’ 5-star accommodation at Relais & Chateaux, and the use of a Hertz Prestige Collection vehicle for five days to explore the open road.

Links:
Etihad Airways
Hertz (Etihad partner information)